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The People Behind the Purpose

Synergi AI exists because we believe technology should amplify human brilliance — not replace it.

Our Vision

A world where every business — regardless of size — has access to AI that reflects its values, amplifies its people, and honors its purpose.

Our Mission

To design AI ecosystems that align technology with human values, enabling small and mid-sized businesses to compete, lead, and grow — without compromising who they are.

Our Values

🎯

Alignment First

Every engagement starts with understanding who you are — your values, your vision, your non-negotiables. Technology follows alignment, never the other way around.

Human Brilliance

AI is powerful. Humans are brilliant. The best outcomes happen when AI handles the repetitive so people can focus on what requires judgment, creativity, and empathy.

🛡️

Ethical by Design

Ethics aren't an afterthought. They're embedded in architecture — bright lines, guardrails, and governance frameworks that operate continuously, not occasionally.

💡

Radical Transparency

We show our work. Every recommendation comes with reasoning. Every metric is defensible. If something isn't working, we say so.

Our Promises

1

We will never recommend AI where it doesn't belong.

If a human process is better, we'll say so. Our job is to find the right solution, not to sell technology.

2

Your values drive the architecture.

Not the other way around. Every ecosystem we design begins with who you are.

3

We measure what matters.

Vanity metrics are easy. We track outcomes that connect to your actual business objectives.

4

We grow with you.

Your AI ecosystem evolves as your business does. We don't build and leave — we build and stay.

Leadership

JB Herrera

Founder & CEO

With roots in Sacramento and a career spanning technology, education, and strategic consulting, JB bridges the gap between human wisdom and artificial intelligence. His approach — shaped by Jesuit philosophy, decades of business strategy, and a deep belief in values-driven leadership — drives everything Synergi AI builds. JB's mission: prove that technology works best when it reflects the people it serves.

Higgins

AI Chief of Staff

Named for the quintessential gentleman's gentleman, Higgins embodies the Synergi AI philosophy: AI should serve with intelligence, discretion, and alignment. As the platform's flagship AI agent, Higgins handles research, analysis, and strategic recommendations — all governed by the values and bright lines of the organizations he serves.

The Synergi AI Team

Values-Driven Technologists

Our team combines expertise in AI architecture, business strategy, ethics, and human-centered design. We're not just technologists — we're people who believe that how you build AI matters as much as what you build.

Let's Build Something Meaningful

Start with a conversation. No pressure, no pitch — just an honest discussion about what's possible.